Mrs. Audrey Smith's Wardway Berkley

Pittsburgh Press, Sunday, January 31, 1932

This ad appeared in the January 31, 1932 issue of the Pittsburgh Press. Mrs. Audrey Smith was quite pleased to have her own home, instead of throwing money away on rent. Her cute little house is a Wardway Berkley model, in Rockford, Illinois. This model was offered in 1931, and was designed by the Gordon-VanTine company. In 1931, they offered an almost exact partner model, called the Rose Glen, which had a recessed front door, though in later catalogs, it was re-named the  Rosemont.

Mrs. Audrey Smith's Wardway Berkley, at 3126 Arline Avenue, Rockford, IL.

From page 117 of my copy of the
Wolicki/Thornton Field Guide to Wardway Homes, available here.

Gordon-Van Tine's Rose Glen, from their 1931 catalog, here.

Here is the same Gordon-Van Tine model,
but re-named in the 1936 catalog, as the Rosemont.
I do not know in which year the name change took place.

Also from the Wardway Field Guide.

I was able to locate Mrs. Audrey Smith, thanks to Ancestry.com's census records and city directory for Rockford, Illinois:

Rockford, Illinois city directory.

Also in the Pittsburgh Press in 1931, was an ad for a model Wardway home, available to tour. The model was the Wardway Winthrop, and it was the home to Wardway's Pittsburgh district manager, E. B. Hancock.  To read my blog post about that house, click here.

Sears Elsmore in St. Louis, Missouri

8804 Olden, Overland, Missouri • Authenticated 1924 Sears Elsmore

This is the first Sears Elsmore that I have ever seen in person, in real life, and it's right here in Saint Louis.

With summer vacation upon us, I decided to go back to the St. Louis County mortgage records, to re-check the 1920s listings for Sears Trustee Walker O. Lewis.  I researched them last year, but remembered, recently, that I had skipped a few years, because I was finding so few hits for Walker O. Lewis. So, I finished looking through the 1924-1929 records, and the very first mortgage that I found that day, led me to this beautiful Sears Elsmore, in Overland, a suburb in the north-western part of St. Louis County.

The Elsmore was first offered in 1913 as a companion model to the beautiful Sears No. 126, and was listed in the catalog as the No. 208.  The No. 126 and the No. 208 shared the same floor plan, with a long living/dining room combo stretching the length of the right side of the house, with the two bedrooms on the left side of the house, though the two models had a very different look to the front elevation.

1914 Sears Modern Homes catalog, page 12 

Beginning in 1916, the Elsmore earned its own spot in the catalog (the No. 126 model was discontinued), listed as the No. 2013.  Beginning 1921, a second floor plan option was made available (No. 3192), and by 1925, that second floor plan became the only one offered for the Elsmore, which was discontinued after 1927 (thanks for the date correction, Cindy Catanzaro!)

The Elsmore's two floor plans, as shown in the 1923 catalog, available on Archive.org.  

The Elsmore at 8804 Olden, in St. Louis, has the original floor plan, with the inset front entry in the center of the porch.  You can see, as well, that the placement of the chimney on the right side of the house, shows that the house has the long living/dining room that spans the depth of the house, with the fireplace in the center.

Those look to be the original porch railings -- see how they match the catalog image?

The Elsmore as shown in the 1923 catalog, available here. 

Let's take a look at the left side of the house, the back side, and a close up of those 5-piece brackets, and typical Sears porch pillars:

Note the Sears 5-piece porch roof brackets.

The left side of the house.
It's so great the the original tracery on the front gable peak is still intact,
and the house retains its original wood clapboard, and has not been covered over in vinyl siding.

Sears porch pillars, and another look at a 5-piece bracket.

Notice the inset front entry, indicative of the original floor plan of the No. 208 and No. 2013,
as well as the original porch railing, just as shown in the catalog image. 

We so rarely get to see the back of our Sears houses, but this one sits on a spacious corner lot.

The Elsmore at 8804 Olden, was built by Peter M. Jaeger, who, according to the 1930 census, was a foreman in an electric plant in St. Louis.  A listing in an October 1924 St. Louis Post-Dispatch, shows a Peter Jaeger taking out a marriage license to marry Emma Eisele:

St. Louis Post-Dispatch, October 11, 1924

However, the 1930 census shows that the Peter M. Jaeger who lived here at this address, was married to a woman named Margaret... and, they had, living with them, two of her children from a previous marriage, along with two other Jaeger children. So, I don't know whether Emma Eisele Jaeger ever lived in this house, or if she was married to a different Peter Jaeger.

The Jaeger family in 1930.

And... one last look at this lovely little home:

UPDATE!
I just found a 1992 St. Louis Post-Dispatch newspaper article (October 7, page 142, in the "Home" section), written by Darcy O'Neill, called, "Home Sweet Home by Sears", that showcases this wonderful Elsmore. Here is the portion of the article that deals with this house, bit by bit (if you have a Newspapers.com subscription, you can access the article here.)

•••••••••••••••••••••••••••••••••••••••••••••••••••••••••

For more information on who we are, and what we do, visit our website: SearsHouses.com

Sears Cedars in Brick

4571 North Bend, Cincinnati (Green Twp.), Ohio • 1932 • Probable Sears Cedars

Sears Cedars in the 1932 catalog (its last year).
Notice how there are only two windows in that shed dormer above the side porch.  If you're looking at a similar house,
and wondering if it's a Sears Cedars, make note of the number of windows there.  There should only be two.

I know, I know. You're thinking, "A Cedars? Wait a minute. Where's the left side extension off of the entry gable, into the yard?" and "Seriously? There must be 30 lookalikes to the Cedars. Are you sure??" (By the way, if you want to see about 25 examples of this type of model, by other companies, scroll down to the end of the blog.)

Nonetheless, I do believe this is a Sears Cedars. And... it's in brick veneer! 

First of all, let me point out that, of the 25 lookalikes that I looked at today, from other kit home companies, and plans-only pattern books, none of them have this same window layout in the front.  In fact, the great majority of examples of this style house, have a chimney in the front of the house, which the Cedars does not.  The closest to the Cedars, in terms of front elevation window layout, is the Standard Homes Densmore... but... notice where the two upper front windows are placed on each model. The Densmore's are not nearly as close to the entry gable as they are on the Cedars:

1929 Standard Homes Densmore (plans only, not a kit).
(Source.)

The Home Builders Dekalb model (1928 -- another plans-only model), is very close, but it only has one single window in the upper front elevation. Also, the upper windows in the long shed dormer, on the right side of the house, are greater in number... 5 across, instead of the 2 on the Cedars:

1928 Home Builders Plan book model, the DeKalb.
(Source: Daily Bungalow's Flickr album)

Neither of these two models have the expected side extension off of the entry gable, that forms a nice arched entry way into the side yard.  The Cedars should have that... yet, we do have an authenticated Cedars in Maryland, that does not (certainly because of lot-width constraints):

2003 Luzerne, Silver Spring, Maryland • Sears Cedars, authenticated with a Sears trustee mortgage,
located by Andrew Mutch, of Kit House Hunters.  No side extension off of the entry gable.

Here's what that left-side extension and entry way look like. This is an authenticated Sears Cedars in the St. Louis (Missouri) area:

Authenticated Sears Cedars in Kirkwood, Missouri (Sears mortgage), at 625 Evans.
This one has had an addition put on to the left side of the house.
(See my June 2015 blog post about this house, and its original owners, here. )

The Cedars Floor Plans... and that Front Door!

The Cedars was introduced in 1928, according to Houses By Mail, but none of us see it in any of our 1928 catalogs.  Thanks to researcher and blogger Cindy Catanzaro (Sears Houses in Ohio), I have access to her 1929 catalog, and that's the first year that we see the Cedars in the catalog.  Cindy also shared with me an ad she found in the January 20, 1929 Cincinnati Enquirer newspaper -- that's the earliest mention that we've come across:

Cincinnati Enquirer, January 20, 1929
Courtesy of Cindy Catanzaro, and shown in this blog post of hers about
the 3,000 Sears homes built in the Cincinnati area.

In the 1929 catalog, the Cedars was offered with one floor plan only, 26' deep X 24' wide.  For the 1930 catalog, Sears introduced an additional option that was slightly larger, at 28' deep X 24' wide... and, offered a very different layout of rooms (on both floors).  Stairs, windows, bedrooms, bathroom, living room, dining room, kitchen... everything was moved to a different spot.  The only thing that remained the same, was the appearance of the front elevation (though the windows looked into different rooms than on the smaller floor plan), and the existence of the porch off to the side.  By the 1932 catalog (the last year that the Cedars was offered), only that newer, larger floor plan was available.  So, if you think you might have a Cedars, but you find that rooms or windows aren't matching up to what you see in the catalog, be sure to take a look at both floor plans.

The original, smaller floor plan for the Cedars. 

The larger, and final, floor plan for the Cedars.

Let's do a comparison against one of the similar models, the Standard Homes Densmore.  If you thought that you might have a Cedars, but the front windows looked to be placed just a little differently than the Cedars catalog image shows, you'd want to take a look at a number of other areas. The biggest, of course, is that the Cedars has a side porch, not a side room.  However, that's not a reliable issue on which to base a comparison, because some Cedars, along the way, through the years, have had that porch enclosed, to make something more like a sun room.  But, it should be 18' deep -- notice that the Densmore's side sun parlor is only 14' deep.  The left side of the entry vestibule, on the Densmore, has a window.  This area of the Cedars is also a closet, but there is no window there.  Now, you can't see that side on the catalog image of the house, so you have to look at the floor plans, to see where windows are placed.  Notice all of the other spots that I have circled, on the Densmore, and compare them to the floor plan of the Cedars. These are all ways that, from the outside, you can tell that a Densmore is not a Cedars. Of course, once inside, the floor plan is vastly different, including the location of the fireplace (and resulting chimney), the dining alcove and back porch projecting past the back line of the rest of the house, and the 2nd floor balcony.

Standard Homes Densmore. (source: Archive.org)

Here, again, is the floor plan of the larger model of the Cedars, for comparison.

Here are a few more views of our (probable) brick Cedars in Cincinnati.  Take a close look at the door.

This side entrance was only part of the larger floor plan.  Notice, also, the upper two windows on the side elevation. They should be back in that back half of the house, just as they are here. Notice that there is no little window in the side of the entry gable, though there is one on the Standard Homes Densmore.  The chimney goes to the fireplace, that is located in the center of the first floor of the house, on an inner wall of the living room.  

I know that you can barely see them... but... at the hinge edge of the door, the decorative iron strapping has a vertical curlycue.  We've never seen that on any company's door but Sears.

Sears curlycues on a probable Rochelle model, in South Burlington, Vermont.

Sears offered door shape options, door window options, and iron strapping options... but, always the curlycue on that iron strapping!

The existence of the little curlycues on the door of our brick house in Cincinnati, makes me even more confident that this is a Sears Cedars.

Competing Models

Here are a number of models from competing companies, that share this style of a wide A-frame front elevation, with wide side dormers. It was a very, very popular style for all home companies in the 1930s, and was offered in different sizes, as well. Some have chimneys in the front, and some do not.  Always pay close attention to the number and placement of windows, on all sides of the house, when trying to analyze a house to compare it against a catalog model.  Of the models shown below, a few of the companies are kit-house companies, but most of them are plans-only companies (you just bought the blueprints, but your contractor visited your local lumber company for building materials).

Gordon-Van Tine -- a major kit-house company based in Iowa, offered the Braddock, and the Hudson.  The 1931 catalog shows the Hudson on the cover.

1931 catalog (source) 

1931 GVT Hudson (catalog with floor plan, here).
Notice that there is only one window on the upper part of this front elevation.
At least one other house plans company made a very, very similar house,
but with two windows there, one on each side of the upper part of the chimney.

1931 GVT Braddock (catalog with floor plan, here)

Wardway offered their own model called the Cedars. It looked quite a bit like the GVT Hudson, but with a half-timber look, and a recognizable angled chimney in front. It was on the cover of the 1929 Wardway catalog.  We've seen it done up in all brick, too (at least we think it was a Wardway Cedars). Here are two images from the Wardway 1929 catalog:

Source:
1929 Wardway catalog on Daily Bungalow's Flickr page

Cover of the 1929 Wardway catalog
(same source)

Harris, a kit-house company based in Chicago, offered the Carroll:

Thanks to Daily Bungalow, for making this 1928 catalog available, here.

Wardway, a kit-house company run by the Montgomery Ward company, offered the Piermont, though it has a very different look from the Cedars:

From the 1929 Wardway catalog (source)

Bennett Homes

This kit company out of North Tonawanda, New York, offered the Devonshire, in 1932:

From the 1932 Bennett Homes catalog. See an authenticated Devonshire, here.

Sterling Homes, another kit-home company, offered only this one A-frame entry gable house, and it looks to be smaller than most of the models offered by other companies, probably because there is no side porch or sun room:

Sterling Homes Maples (see the full 1929 catalog, and the floor plan, here).

The Plans-Only Companies

Numerous other companies offered books of house plans, and often these were available through local lumber companies and local contractors, in competition with the mail-order, pre-cut kit homes. Here are some of the many models offered only as plans (you bought the blueprints, only, from them).

Standard Homes:

The Beaumont model by plans-only company, Standard Homes
source

Radford:

Source

Ohio Association of Retail Lumber Dealers: Homes of Beauty (1927)

Source

Source

ASHSB (American Small House Service Bureau)

No name given, and I don't remember what the source was. 1920s.

C. L. Bowes

C. L. Bowes' designs are some of the most common that we find in compilations for local lumber companies.  We've seen numerous lumberman trade journals with articles discussing local and regional lumber companies' initiatives to combat the mail-order kit-house companies. It seems clear that C. L. Bowes was engaged by the lumber groups to come up with plans of homes that would directly compete with what the kit-home companies were offering, because we have found numerous spot-on "clones" of kit-house models -- especially Sears and Gordon-Van Tine -- produced by C. L. Bowes, with only the very slightest variations from the kit-house version.

The three designs below, are from a collection offered by
this New York state lumber company.
The designs are by C. L. Bowes.  You can see the full collection, here.

C. L. Bowes, 1926.
This is almost a spot-on clone to the Gordon-Van Tine Hudson,
except for that additional small window to the left of chimney,
in the upper half of the front of the house.

C. L. Bowes, 1926
(Yes, there is a Sears home by the same name...
that looks nothing like this! See it here.)

C. L. Bowes, 1926

C. L. Bowes, 1927

Home Builders Company

HB offered a boatload of this style of houses... and a boatload of houses that shared all of the design elements of the kit-house companies of the 1920s and 1930s.  All of those offered below, are from a large 1928 collection, made available online by Daily Bungalow. Click here to see them with their floor plans:

This one looks exactly, on the outside,
like the C. L. Bowes Ankerton.
In fact, it's the exact same photograph! 

It's ironic that, with the obvious interest in this style house, in the late 1920s, that we do not find more examples out there, of the Sears Cedars. If you think you know of one.... stop... compare it to all of these... and then let me know, if you still think you have one!